Role
At Villa Meleto, I worked with the CEOs of the global design consultancy firm Continuum. As pioneers in human-centered design, Italian-American couple Gianfranco Zaccai and Carmencita Bua are currently building an innovative social impact project that bridges neurodiversity and agriculture.
For three months, I lived on their 400-acre farm in Tuscany. My role included the following:
- Built, wrote copy and long/short form content, and launched their website, which can be found here.
- Designed sophisticated visual and written materials for external communications, including social media posts, films, and PDFs. Please see a PDF here.
- Developed student involvement by strategizing 3 partnerships with Cornell University, Syracuse University, and UC Davis
Deliverables
Writing and Website Design
In August 2021, Carmencita Bua came to me with an outline of the business plan for her social-impact venture. She planned to launch an innovative study abroad program that bridged agriculture and neurodiversity in the heart of Tuscany. My primary role has been helping design all of her visual and written communication materials, which included:
